A look at different approaches to audience development, impact producing & prompting civic engagement
Documentary films have the potential to confront viewers with realities different from their own, to introduce new perspectives and to elicit far-reaching civic responses to the viewpoints they depict. Which strategies can be deployed to increase and diversify documentary audiences and how can new insights prompted by effectively told issue-focused docs become a call for action?
Leena Minifie, a successful impact producer from Canada and member of the Gitxaala First Nation, will present a short case study outlining the strategies she employs and the different elements and players involved on the path to increasing and diversifying audiences for films that aim to trigger change.
With Mediafrontline.org, a Berlin-based producer, Vivian Schröder works on establishing a network of institutions, foundations and NGOs facilitating strategies and campaigns for social impact. At DocSalon she’ll talk about her efforts to bring the Good Pitch to Germany.
With
Leena Minifie (Producer, Marketing Specialist & Owner at Stories First)
Vivian Schröder (Producer at Boekamp&Kriegsheim and Social Impact Network Organizer)
Moderated by Nadia Denton (Author & Film Curator)
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